Artificial Intelligence tools have become an important part of Digital Marketing in 2022
Digital marketing is an ever-evolving felid and the advent of AI tools has revolutionized this field in both positive and negative ways. Let’s have a look at how professional digital marketers and strategists can use AI tools and methods to boost their digital marketing strategy and stay a step ahead of their competition.
Artificial intelligence(AI) refers to the creation of intelligent machines capable of performing cognitive tasks. Their ability to recognize patterns and trends will increase as they have more data. Digital marketing is a key area where artificial intelligence, data, and analytics are important.
Any online venture must be able to extract the right insights from data in order to succeed. It is therefore logical to assume that AI will become a key component of digital marketing. This is especially true considering the huge growth in data and its source that digital marketers must learn about.
Experts predict that the volume of data collected across these newer touchpoints will become overwhelming. As businesses add more customers, this will continue to happen over the next few years. Here are some reasons AI tools and technology have access to huge amounts of data that is not easily accessible. AI can transform this data into useful insights that allow for immediate decisions.
Content-based Marketing: How to use AI
Content-based marketing is now the most popular advertising method in a variety of industries. This is due to the rise of social media marketing, and consumers’ increasing desire for online content.
Artificial intelligence can help you determine the content that interests your clients and current customers. It can also determine the best ways to reach them.
Advertising creatives have long sought to find ways to make advertisements that encourage people to share and spread the word. This can now be achieved using various AI-powered tools. You can also use algorithms to create headlines. To improve metrics, you can monitor their performance and adjust their output. These metrics include the open rates for emails and the share rate for posts on Social Media.
AI can create visuals and material that it expects to be well-received. This makes AI more capable of managing the entire content creation process. Personalization allows clients to have material that is uniquely tailored for them. AI uses data and references to help it understand what clients are looking for. Personalization is an industry buzzword.
AI is becoming increasingly useful in determining the customer’s stage during the purchase process. It can offer content that will help you set yourself apart from your competitors. It detects when a user is “shopping around” for products or services and compares them. It might send time-sensitive ads to customers if it notices that they are about to purchase. These advertisements urge customers to act immediately to avail themselves of a limited offer.
Platforms that integrate AI allow users to see the effectiveness of their content and adjust their strategy in real-time. This means that digital marketers can instantly see the results and adjust their next strategy.
AI for Digital Marketers
Digital marketers can view the analytics for multiple posts with different content simultaneously. The results can be tabulated and compared. This allows users to promote the most beneficial material to their customers and identify the least effective, thus saving time as well as money.
Discounts are a great way to increase sales. Some clients might still purchase with a small or no discount.
Using AI in Dynamic Product Pricing Strategy
Artificial Intelligence can set product prices dynamically to increase sales and profitability. This is done based on factors such as client profiles, demand, supply, client, and other criteria. The price of each product is shown in a graph. It will show how it changes according to season, consumer demand, and other factors.
A great example of dynamic pricing has been demonstrated by frequent travelers. They book a flight, then return to purchase it a few days later. But they discover that the price had gone up by several hundred dollars.
Biometric Authentication systems Taking things a step ahead
Biometric authentication systems that use AI technology are among the most secure for transferring and gathering data. It has also increased the efficiency of the sharing process.
Using Data & AI for your marketing advantage
Large amounts of data can now be transmitted much more securely than they used to be. Modern data collection and dissemination have made it easier to analyze large amounts of data. This has led to faster decision-making and enhanced insights.
Biometric authentication is a way for organizations to protect customer data more securely, as data is the heart of customized customer experiences. AI technology is a great tool for maintaining the validity and relevancy of digital marketing data.
Customers use messaging apps like WhatsApp and Facebook Messenger to communicate with companies. It can be costly to keep active customer service representatives on these platforms.
Chatbots & Digital Marketing
Chatbots are being used by some businesses to respond to customer queries frequently. Chatbots can provide immediate responses to customers, reducing workload and giving them a faster response. Chatbots can also be trained to provide predetermined answers to commonly asked questions. Chatbots can also forward complex queries to human operators.
This means that you can reduce customer service time. You also reduce the agent burden by making it easier for them to deal with issues that require a personal response.
Chatbots like Siri, Google Assistant, and Cortana are becoming more familiar to people. Sometimes they prefer chatbots to real people. Recent advances in AI word recognition algorithms have been remarkable. This has allowed machines to replace human sales representatives and customer service representatives.
Chatbots are cheaper than adding more team members and can also handle customer issues more quickly and sometimes even more humanely. Bots don’t have bad days like humans. They are friendly, approachable, and easy to like.
AI for Digital Marketing Strategy
Artificial intelligence can help you improve your digital marketing strategy. Artificial intelligence does not replace the job of a marketer or advertiser. Artificial intelligence supports them in maximising their creative and strategic talents. Marketers and advertisers need to adapt their marketing strategies and practices to keep up with the latest AI trends in order for them and their client’s success.
Nitin Jain is the C.E.O of India PR Distribution, India’s top-rated press release submission service in Gurgaon. Nitin has more than 15 years of experience in guiding and leading corporations towards positive business growth through effective marketing and corporate strategy. In his professional tenure, Nitin has won many awards including C.E.O of the year, Visionary Business leaders list by India Today, plus many others.
